Australia’s most widely used social media sites 2019. Just how many Australians use social media marketing in 2019?

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Australia’s most widely used social media sites 2019. Just how many Australians use social media marketing in 2019?

Aussies remain dependent on social networking in expanding data, based on the current studies and consumer reports. With social networking entrance drawing near to 90percent for the people, 2019 will be the year that social media in Australia finally hits readiness.

Get the full story in Civic online Media‘s yearly break down of the most used social media sites around australia once we start 2019.

Current Yellow social media marketing Report introduced in June a year ago found that virtually 9 in 10 everyone (88percent) need a social networking visibility around australia. This figure was up from 79percent in 2017 and 69percent in 2016, revealing impressive growth over a somewhat short-period.

An average Australian today possesses 3.5 internet-enabled tools, with many preferring to make use of their particular smartphones to gain access to social media marketing. 60% of men and women say they normally use cyberspace significantly more than 5 times everyday.

Just how do people connect to enterprises on social networking?

The Yellow document unearthed that 44% of customers heed brands on social networking. This boost to 52% for women and 65% for individuals elderly 18-29.

More than 50percent of social media marketing customers say they appreciate brand name connections on social support systems and are prone to trust a small business if this offers appealing and pertinent content frequently.

Discounts (62percent) and giveaways (51%) would be the most widely used factors someone adhere manufacturer.

Top social media sites in Australia 2019

Data published by for December 2018. Source: Vivid Public – Social Media Company. Numbers right since 31/12/18.


15,000,000 special energetic month-to-month people

Facebook’s dominance and appeal have actually remained stable because this opportunity this past year, regardless of the organisation’s high-profile data scandals in early 2018 that noticed consumers around the world are advised to ‘Delete Facebook’. Around 60per cent from the Australian inhabitants keeps a Facebook levels and around one in 2 folk search it each day.

Relating to Yellow, 91% of Aussies just who utilize social media marketing take myspace, including more female than males (95per cent vs 88per cent). The average individual uses about 10 many hours weekly about system and more than a quarter (28percent) watch live online streaming clips on fb alive.

More Australian people utilize and showcase on Twitter than any more social program – around 9 in 10 SMBs and large people. This links all of them with Australia’s most significant online audience.


15,000,000 unique monthly visitors

More than half of society (53%) watches video on YouTube.

This may involve a little most men than lady (56per cent vs 50percent) and 65per cent men and women under 30. 46per cent of individuals display clips or pictures on social networking.

Video is one of the most interesting types of content for buyers, but the majority businesses are however reluctant to produce video clip contents as a result of time and effort involved in that makes it look professional.


9,000,000 active monthly customers

Instagram still is Australia’s favorite image-sharing internet site, retaining a steady individual base in the last year after creating doubled its users the last seasons. The website is much more favored by women than people (44% vs 34per cent).

Instagram people are more likely to heed companies than customers of additional social support systems at 44per cent (when compared with 39percent of fb consumers). Formerly more popular with SMBs, the amount of big enterprises marketing and advertising on Instagram has actually above doubled in the past season from 20percent to 46per cent according to the Yellow survey of Australian enterprises.


7,000,000 effective people

Continuously rising through the positions – getting two million consumers yearly for the past 2 years – WhatsApp try Australia’s next top social networking messaging service after father or mother providers Facebook’s own Messenger.


6,400,000 effective monthly customers

Snapchat is actually once again the quickest expanding social networking app around australia, soaring two spots from final year’s matter.

Plus the high month-to-month consumer base, over 4.5 million Australians make use of Snapchat everyday – in 36 circumstances each week an average of.

Snapchat is much more popular with young class, with virtually half (49percent) of 18-29 12 months olds on social media marketing making use of the system. it is furthermore employed by extra males than females (28percent vs 17per cent).

5,800,000 month-to-month consumers

Australia’s favorite CMS platform got a small achieve of 100,000 customers over the free rate my date sex dating past 12 months. Its free enterprize model, simplicity of use and substantial customisation renders word press the go-to option for many writers and SMBs generating websites and blogs.


4,700,000 active monthly users

Twitter are gathering popularity in Australia, increasing from 9th put and 3,000,000 people now last year. Unlike more internet sites, Twitter are hottest by people in her 30s. It’s in addition much more popular with males than females (26% vs 13percent). Aussie Twitter people check the web site 23 occasions per week on average.

Twitter’s speed and simplicity make it popular with big companies, of which 60% promote in the platform. Small businesses tend to be less passionate but with need losing to just 14%.


4,500,000 energetic monthly users

Falling down the positions, but still gaining users, the “Facebook for workers” was particularly very popular with guys than women (28percent vs 17%). LinkedIn research that around 8 million Australians have subscribed to LinkedIn account, meaning that only over half log on to their levels frequently.

Normally, LinkedIn are widely used by people. It’s the second most well known social media marketing webpages after Twitter for huge people (used by 73percent that use social media marketing) and medium enterprises (48%). It’s less favored by small enterprises though, which are prone to need Instagram.


3,700,000 monthly users

The actual only real website about list to lose as opposed to gain customers over the past 12 months (though merely by close 100,000), Tumblr’s slow fall goes on. But the microblogging site keeps a loyal user base.


3,000,000 consumers

Only securing to tenth spot, Australia’s preferred relationships software features around 3 million customers.

This has stayed steady over the last year, after increasing in 2017 when advanced settled providers were launched.

Hot on Tinder’s pumps in 11th put try WeChat with around 2,900,000 productive month-to-month users. Greatly popular with Australia’s Chinese community, WeChat alongside Chinese social media sites particularly RenRen and Weibo are anticipated to increasingly challenge old-fashioned social media sites in following ages.

For lots more industry development and online marketing techniques for your business, follow the Civic internet Media blog site.

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